Affiliate Terms & Conditions

Operated by Wellbeing Places Limited (Company No. 11342583)

Version 1.0 — Effective 10.12.2025

1. Introduction, Purpose & Agreement

1.1 Purpose of These Terms

These Affiliate Terms & Conditions (“Terms”) govern your participation in the Balance Affiliate Programme (“Programme”), through which approved partners, influencers, creators, venues, or businesses (“you”, “your”) may promote Balance products using approved affiliate links, codes, and materials.

1.2 Who We Are

The Programme is operated by:

Wellbeing Places Limited t/a Balance
Company No. 11342583
Registered Office: Dawson House, 5 Jewry Street, London EC3N 2EX
Email: affiliate@beinbalance.uk

1.3 Agreement to These Terms

By applying to, joining, or participating in the Programme — including promoting Balance products through any code, link, or content — you confirm that you have read, understood, and agree to be bound by these Terms.

1.4 Relationship Between Us

You participate as an independent contractor, not:

An employee
A partner
A representative
A Balance Club ambassador or staff member (unless expressly authorised)

These Terms do not create a joint venture, franchise, or agency relationship.

1.5 Scope of Programme

The Programme allows affiliates to:

Share links or codes
Earn commission on qualifying purchases
Use approved Balance content (subject to our rules)

It does not grant:

Rights to operate as “Balance”
Rights to promote Balance Club membership
Rights to create Balance-branded merchandise
Rights to use Balance trademarks beyond permitted promotional use

These elements are detailed in the Intellectual Property section.

2. Becoming an Affiliate

2.1 Application Process

To join the Programme, you must submit an application through our approved system or via invitation. We reserve the right to:

Approve or reject any application
Request additional information to verify identity, brand fit, or regulatory compliance
Reassess an affiliate at any time

2.2 Eligibility Requirements

To participate you must:

Be at least 18 years old
Be based in the UK (unless agreed otherwise)
Provide accurate contact, payment, and identity details
Not operate in a sector that conflicts with Balance values (e.g. harmful, misleading, or adult content)
Have a genuine audience or platform suitable for promotion
Agree to comply with the ASA/CAP Code, CMA guidance, consumer protection law, and platform rules

2.3 Ongoing Eligibility

We may suspend or remove you from the Programme if:

Your content or behaviour damages or risks damaging the Balance brand
You fail to follow our promotional rules
You misuse your affiliate code or link
You breach advertising, wellness claim, or disclosure rules
You engage in fraud, code abuse, discount manipulation, or misleading activity

2.4 Information You Must Keep Updated

You agree to keep your profile details up to date, including:

Contact information
Payment or bank details
Social media handles
Business or trading names
VAT status (if applicable)

Failure to do so may prevent commission payments.

3. How the Programme Works

3.1 Affiliate Codes & Links

Each affiliate will receive:

A unique tracking link
A unique discount or referral code (if approved)
Access to approved Balance promotional materials
Brand guidelines and permitted content rules

These are for your personal promotional use only and must not be shared on:

Coupon sites
Discount aggregators
Websites you do not control
Spam channels or mass messaging platforms

3.2 Permitted Promotion Channels

You may promote your link or code through:

Your social media channels
Your website or blog
Email marketing sent to your own subscribers
In-person promotion (for gyms, venues, events)
Private communities you own or manage

3.3 Prohibited Promotion Channels

You must not:

Create paid ads targeting “Balance”, “Balance Bottle”, “Balance Club”, or related trademarks
Bid on Balance brand keywords on Google, Meta, TikTok, or other ad platforms
Impersonate Balance or any Balance personnel
Use your affiliate code in Balance Club environments or offer it as part of “membership perks”
Create Balance-branded social media pages or groups (unless formally authorised)
Create unofficial customer support groups, “Balance Ambassadors” groups, or similar communities
Promote via spam, bots, bulk messaging, or deceptive practices

3.4 Representation of the Brand

You must present the Balance brand accurately. You must not:

Suggest you represent, work for, or are endorsed by Balance
Claim to be an official Balance Club partner, coach, or representative
Offer unapproved promotions, giveaways, or competitions using Balance products
Create your own Balance branding, graphics, logos, or merchandise

3.5 Compliance with Law & Advertising Standards

You must comply with:

The ASA/CAP Code
CMA guidance on influencer marketing and consumer protection
Advertising regulations for wellness, supplements, and hydration products
Platform rules (Instagram, TikTok, Facebook, YouTube, etc.)

You must clearly disclose affiliate activity using accepted labels such as:

#ad
#affiliate
#gifted (where applicable)
Paid partnership with @beinbalance (if approved)

3.6 Wellness & Health Claim Rules

You must not make medical, therapeutic, or unapproved claims regarding Balance products, including:

Claims relating to treatment or cure
Claims of health transformations
Detoxification, repair, or medical impact claims
Weight loss guarantees
Any statement prohibited under food or supplement claim legislation

Exact wording restrictions are set out in the Health Claims section.

4. Trademark, Brand Use & Intellectual Property Protection

4.1 Our Intellectual Property

All rights in and relating to the following (“Balance IP”) are owned exclusively by Wellbeing Places Limited:

The trademarks “BALANCE”, “BALANCE BOTTLE”, “BALANCE CLUB”, “BALANCE NUTRITION”, “BALANCE HYDRATION”, and any future registered marks
Logos, icons, brand elements, colourways, packaging designs, and trade dress
Product photography, videos, and campaign imagery
Website designs, copy, and digital layouts
Balance Club content, magazine materials, articles, workouts, recipes, and member resources
Marketing materials created by F-Stop or Balance partners
Promotional assets provided to affiliates
All graphics, animations, digital assets, and printed materials

Nothing in these Terms transfers ownership of any Balance IP to you.

4.2 Limited Licence to Use Balance IP

Subject to your full compliance with these Terms, we grant you a revocable, non-exclusive, non-transferable, limited licence to use approved Balance IP solely for:

Promoting Balance products
Sharing your affiliate code or link
Creating content that features Balance products
Using our approved promotional materials

This licence:

Does not allow you to create your own Balance branding
Does not allow you to edit or alter logos
Does not allow you to create merchandise, apparel, stickers, or printed goods
Does not grant any rights to Balance Club branding or materials

We may revoke this licence at any time if we believe our brand is being misused.

4.3 Prohibited Uses of Balance IP

You must not:

Use “Balance”, “Balance Club”, or related marks in your username, page name, handle, or business name (e.g. @BalanceUK, @BalanceClubManchester, @BalanceOfficial)
Register any domain containing the word “Balance” or similar variations
Create Balance-branded merchandise, clothing, stickers, water bottles, shakers, accessories, or packaging
Imply that you represent Balance or Balance Club
Alter, distort, or recolour the Balance logo
Use product images in a misleading way
Create your own promotional materials using unapproved graphics
Use brand assets in political, controversial, harmful, or adult content
Sell or distribute Balance products without written permission

Violations will result in immediate termination and may result in legal enforcement.

4.4 Balance Club Brand Protection

Affiliates are strictly prohibited from using, referencing, or implying access to the Balance Club membership brand in any way unless explicitly authorised. You must not:

Use the Balance Club name, logo, icons, or graphics
Suggest that people can “join Balance Club” via your code
Offer Balance Club perks (discounts, early access, giveaways, loyalty points)
Create content that imitates the Balance Club look and feel
Reproduce or share Balance Club articles, workouts, videos, recipes, or digital magazine content
Claim to be a Balance Club partner, coach, ambassador, or representative unless formally appointed

This ensures Balance Club integrity, member exclusivity, and future trademark protection.

4.5 Ownership of Affiliate Content

You retain ownership of your own original content (“Affiliate Content”). However, by participating in the Programme, you grant Balance a royalty-free, worldwide, perpetual licence to:

Repost
Share
Feature
Edit (lightly, e.g. cropping)
Use your content in marketing and promotional material

We will always credit you where possible.

4.6 Reporting Infringements

If you become aware of misuse of the Balance brand or trademark by another person or organisation, please report it to affiliate@beinbalance.uk. We may take enforcement action at our discretion.

4.7 Right to Remove Content

We may request that you remove, edit, or update any content that:

Misuses Balance IP
Contains inaccuracies about Balance products
Includes unapproved health claims
Dilutes the Balance or Balance Club brand
Impersonates the brand
Creates reputational risk

Failure to comply may result in suspension from the Programme.

5. Wellness, Health & Nutrition Claims

5.1 No Medical or Therapeutic Claims

You must not make any claims that state or imply that Balance products:

Treat, cure, prevent, or diagnose any illness or condition
Assist with depression, anxiety, chronic fatigue, or pain
Replace medical advice or medication
Detox, repair, regenerate, or “cleanse” the body
Provide guaranteed physical or mental health improvements

These claims are unlawful under UK food and supplement regulations and ASA/CAP rules.

5.2 Only Approved Claims May Be Used

Any statement about Balance products must be:

Factually correct
Accurate and not exaggerated
Consistent with language we have approved
Derived from our official product descriptions or FAQs

If you are unsure whether a claim is allowed, you must ask us before posting.

5.3 Specific Instagram, TikTok & YouTube Restrictions

You must not create content that:

Shows Balance products being used in unsafe ways
Displays before and after photos implying health transformation
Implies weight loss or body changes from electrolyte use
Shows misleading comparisons (“better than hydration tablets”, etc.)

Platforms may ban or restrict your account for violations — and so may we.

6. Advertising Standards (ASA/CAP Code Compliance)

All affiliate promotions must comply with:

The ASA/CAP Code
The CMA influencer marketing guidance
The Consumer Protection from Unfair Trading Regulations 2008

6.1 Clear Disclosure Is Mandatory

Your posts must include one of the following, visibly and unambiguously:

#ad
#advert
#advertisement
#affiliate
Paid partnership with @balanceclubuk (if activated)

Hidden or ambiguous disclosures such as #sp, #spon, or “collab”, and tags buried at the end of posts, are not allowed.

6.2 Disclosure Must Appear at the Start of Captions

You must not:

Hide disclosure after line breaks
Place disclosure in comments
Use faint fonts, tiny text, or disappearing Stories tags
Use ambiguous or playful language instead of proper disclosure

6.3 If You Receive Free Products

If any Balance item (electrolytes, bottles, clothing, etc.) was:

Gifted
Discounted for you
Sent as PR
Provided as part of the Programme

you must disclose this in your content using:

#gifted
Gifted product from @balanceclubuk
PR product

This is required even if you do not earn commission.

7. Influencer, Ambassador & Creator Conduct

7.1 Honesty and Transparency

You may only:

Share genuine personal experiences
Reflect actual product use
Provide accurate descriptions

You must not:

Give false testimonials or invent experiences
Use misleading visuals or filters that misrepresent the product
Misstate product features or performance

7.2 No Pressure Selling or Manipulative Techniques

The following behaviour is prohibited:

Suggesting limited stock if this is not true
Pressuring followers (“you must buy now”)
Implying urgency that does not exist
Suggesting Balance is medically necessary
Suggesting products are “doctor approved”

7.3 No Targeting Vulnerable Groups

You must not target:

Minors
Individuals with mental health vulnerabilities
Individuals experiencing medical issues
Those susceptible to health misinformation

Your content should support Balance’s brand values: wellbeing, clarity, safety, honesty, and empowerment.

8. Compliance With Platform Policies

You must follow all advertising rules set by:

Instagram
TikTok
Facebook
YouTube
Snapchat
Google
Any other platform on which you share your link or code

Violations that lead to content removal, shadow-banning, or account restrictions may result in suspension from the Programme.

9. Legal Compliance (CMA & Consumer Protection Law)

You must comply with:

The Consumer Protection from Unfair Trading Regulations 2008
The CMA’s Influencer Marketing Code of Conduct
All applicable e-commerce and advertising laws

This includes:

Not misleading consumers
Not hiding material information
Not making unverifiable statements
Not representing yourself as an employee or official representative of Balance
Not implying endorsements that do not exist

If you breach these requirements, we may:

Issue warnings
Require content removal
Suspend your affiliate activity
Terminate your account immediately

10. Commission Structure

10.1 Commission Rate

Your commission rate will be stated in your acceptance email or Programme dashboard (e.g. 10% of eligible sales). We may offer different rates for:

Creators
Gyms and venues
Events
Special campaigns

10.2 What Commission Is Paid On

Commission is earned on:

Valid sales generated using your unique affiliate link
Valid sales using your approved affiliate code
First-time purchases only (unless agreed otherwise)

Commission is calculated on the order subtotal, excluding:

VAT
Delivery charges
Returns
Refunds
Subscription renewals
Pre-order deposits

11. Non-Qualifying Sales (No Commission)

You will not earn commission on:

Your own purchases, or purchases for family and friends
Orders refunded, cancelled, or charged back
Orders using unapproved discount codes
Subscription renewals (unless we formally activate a subscription commission model)
Balance Club membership fees
Balance Bottle pre-orders (unless individually authorised)
Wholesale or corporate orders
Venue resale margins
Orders from coupon or discount sites
Orders with heavy discount stacking, misuse, or manipulation
Fraudulent or suspicious transactions

We reserve the right to decide whether a sale qualifies.

12. Payout Schedule

12.1 Payment Timing

Commission is paid monthly, 30 days in arrears, to allow time for:

Refunds
Chargebacks
Order investigations

12.2 Minimum Threshold

A minimum of £20 must be accrued before a payout is made, unless otherwise agreed.

12.3 Payment Method

Payments will be made via:

UK bank transfer
PayPal
Another agreed method

You must ensure your payment details are accurate and up to date.

13. Code Misuse & Discount Abuse

13.1 Strict Code Control

Your affiliate code is for genuine followers, customers, and your own platform audience. You must not:

Share your code on discount or coupon websites
Allow it to be posted on mass-promo forums
Send it via spam or unsolicited bulk messages
Use it in paid ads (Google, Facebook, TikTok, etc.)
Use it within Balance Club communities or events
Encourage others to share it improperly
Create fake accounts to apply your own code

13.2 Discount Stacking

Your affiliate code must not be combined with:

Pre-order pricing
Subscription discounts (“Subscribe & Save”)
Other promotional codes
Staff discounts
Bulk purchase offers
Event-only pricing

We may remove commission for any sale where discount stacking occurs.

13.3 Excessive Personal Use

If we identify patterns suggesting:

Personal bulk-buying
Redistribution or reselling
Using the code for your own purchases

we may suspend or terminate your account.

14. Fraud Prevention & Clawback Rights

14.1 Fraud Monitoring

We monitor affiliate activity for:

Unusual traffic spikes
High reversal or refund rates
Multiple transactions from the same IP address
Code misuse
Manipulated use of discounts
Bots or automated purchasing
Suspected artificial inflation of sales

14.2 Right to Withhold Commission

We may withhold payment if:

An order appears fraudulent
We are investigating suspicious activity
Your conduct breaches these Terms
Payments fail or refund rates rise significantly

14.3 Right to Claw Back Commission

If commission has been paid on:

Orders later refunded
Chargebacks
Cancelled orders
Fraudulent sales
Sales generated in breach of Programme rules

we may deduct the overpaid amount from future commissions or require repayment within 14 days.

14.4 Right to Suspend or Remove

We may suspend, refuse payout, or terminate your participation if we reasonably believe you have:

Manipulated the Programme
Breached these Terms
Brought the Balance brand into disrepute
Repeatedly triggered fraud flags
Ignored warnings about misuse

15. Wholesale, Venue & Partner Sales

15.1 Wholesale Exclusion

Commission is not paid on wholesale, venue, or corporate orders.

15.2 Venue Resale

Gyms, clubs, studios, or venues promoting Balance:

Cannot use affiliate codes for stock purchases
Only earn commission on standard consumer purchases
Must adhere to brand guidelines and POS rules
Must not imply they are “Balance Club certified” unless authorised

15.3 Events & Pop-Ups

Sales made at events run by Balance or its partners do not qualify for affiliate commission unless expressly stated.

16. Suspension of Programme Access

16.1 Immediate Suspension

We may temporarily suspend your ability to use the Programme, or withhold commission payments, if we reasonably believe that:

Your conduct breaches these Terms
You are misusing discount codes or links
Fraudulent or suspicious activity has been detected
Your content breaches ASA/CAP, CMA, or health claim rules
You are creating reputational risk for the Balance brand
We are carrying out an investigation

Suspension is a protective measure, not a final decision.

16.2 Notice of Suspension

Where possible, we will notify you by email or via your affiliate dashboard. However, we may suspend immediately and without notice in cases involving:

IP infringement
Health or medical misinformation
Fraud risk
Impersonation
Criminal activity

16.3 During Suspension

While suspended you may not:

Use your affiliate code or link
Promote yourself as a Balance partner
Create Balance-branded content
Earn commission
Access the Programme dashboard (where applicable)

17. Termination by Balance

17.1 Immediate Termination

We may terminate your participation immediately and without prior notice if you:

Breach any part of these Terms
Make health or medical claims about Balance products
Misuse or infringe Balance trademarks or brand assets
Impersonate or misrepresent your relationship with Balance or Balance Club
Engage in fraudulent, misleading, or manipulative conduct
Share codes on coupon or mass-discount platforms
Use spam, bots, paid ads, or prohibited promotional channels
Risk damage to Balance’s reputation, relationships, or customers
Promote harmful, unsafe, unlawful, or discriminatory content
Repeatedly ignore guidance or warnings from Balance
Promote Balance products alongside controversial, unsafe, or adult content

These behaviours justify instant removal.

17.2 Termination for Business or Operational Reasons

We may also terminate the Programme, or your participation in it, for:

Commercial changes
Strategic brand changes
Closure of the Programme
Legal or regulatory changes

Where possible, we will give reasonable notice.

17.3 Effect of Termination

Upon termination:

Your affiliate link and code will be disabled
Pending commissions may be withheld if they relate to:
- Fraud
- Misuse
- Margin abuse
- Breaches of these Terms
Valid commission not linked to breaches will still be paid
You must immediately cease all promotional use of the Balance brand

18. Termination by You

You may leave the Programme at any time by emailing affiliate@beinbalance.uk. Upon receipt:

Your affiliate account will be closed
Your code and link will be disabled
Any eligible commission will be paid in the next cycle
You must stop using Balance brand assets

19. Post-Termination Obligations

19.1 Stopping Use of Balance IP

Upon suspension or termination you must:

Remove Balance logos, graphics, and branded materials
Delete content that uses protected branding upon request
Stop using any Balance or Balance Club names, marks, or assets
Immediately stop sharing affiliate links or codes
Remove claims of partnership, affiliation, or brand relationship

19.2 Content Containing Balance Products

You may keep past content featuring Balance products if the brand assets are not misused. However, we may require removal if:

The content causes brand risk
You breached these Terms
Legal compliance issues arise (e.g. health claims)

19.3 Return of Materials

If you have received printed POS, signage, or promotional displays, you must return or destroy these if instructed.

19.4 No Compensation for Termination

You will not be entitled to:

Compensation
Damages
Loss-of-income payments
Goodwill value
Future earnings

The Programme is discretionary and may be changed or ended at any time.

20. Survival of Certain Terms After Termination

The following sections continue to apply even after termination:

Intellectual property and trademark restrictions
Health claims and advertising compliance
Code misuse
Fraud prevention and clawback
Limitation of liability
Governing law

Your responsibilities in these areas do not end when you leave the Programme.

21. Limitation of Liability

21.1 General Position

To the fullest extent permitted by law, Wellbeing Places Ltd (“Balance”) is not liable for:

Loss of earnings, profits, or revenue
Loss of data, content, or business opportunities
Reputational harm
Indirect, incidental, or consequential losses
Platform restrictions (Instagram, TikTok, YouTube, etc.)
Losses resulting from your breach of these Terms
Losses arising from the actions or omissions of third parties
Any failure of tracking systems or affiliate technology outside our control

The Programme is offered on a discretionary basis and may change at any time.

21.2 What We Are Responsible For

Nothing in these Terms limits or excludes liability for:

Death or personal injury caused by negligence
Fraud or fraudulent misrepresentation
Any rights you cannot waive under English law

21.3 No Guarantee of Earnings

Balance does not guarantee:

Sales
Commission levels
Traffic
Audience engagement
Future participation
Continued operation of the Programme

Your success depends on your own activity, content quality, and audience engagement.

22. Disclaimer of Warranties

22.1 The Programme, affiliate dashboard, links, codes, tracking, and promotional tools are provided “as is” with no warranties or guarantees of continuous availability.

22.2 We may modify, pause, or discontinue any aspect of the Programme at any time, with or without notice.

22.3 We do not guarantee that:

Tracking will be uninterrupted or error-free
Codes will always function in all browsers and platforms
Affiliate materials are free of errors
Websites or email systems will be available at all times

Where errors occur, we will take reasonable steps to resolve them.

23. Governing Law & Jurisdiction

23.1 These Affiliate Terms shall be governed by and interpreted in accordance with the laws of England and Wales.

23.2 Any dispute or claim arising out of or relating to these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

23.3 If you are a UK consumer, you may also be entitled to bring proceedings in your local jurisdiction under consumer protection law.

24. Data Protection & Privacy

24.1 We process personal data in accordance with our:

Privacy Policy
Cookie Policy
Data Rights & Erasure Policy

(as published on the Balance website).

24.2 Affiliates must not:

Collect customer personal data
Store or process customer information
Send marketing messages to customers who did not give consent
Misuse data obtained through affiliate activities

Any breach will result in immediate termination.

25. Notices & Communication

25.1 Notices From Us

We may provide notices via:

Email
Affiliate dashboard
Website updates
Direct message (for urgent brand protection issues)

25.2 How You Notify Us

All affiliate programme enquiries should be sent to affiliate@beinbalance.uk.

25.3 Keeping Details Current

You must keep your contact email and payment details up to date.

26. Entire Agreement

These Terms constitute the entire agreement between you and Wellbeing Places Ltd in relation to participation in the Affiliate Programme. They replace any previous: